Have you noticed that most students know how to get better marks than what they have been getting but they don’t seem to be improving on that? Similarly most of the sales people know how to sell more than what they are selling at present. What holds them? There are many people who are constantly in debt. They know how to come out of that but they don’t. Why? Most people know how to do the job better than what they are doing. But they are not able to do so. Their actions and what they know do not go together. The reason is that they haven’t applied their knowledge to form good habits. They know, but they don’t have the habit to work as per that. Bad habits are holding them.